Brand Identity
Built for the outdoors.
Our mark brings together two worlds — the oak tree for everything we plant and grow, and the haul truck for everything we clear and haul away. One crew. One promise. Show up and get it done.
Logo in action
Three approved backgrounds. Keep clear space equal to the height of the mark on all sides.
Color system
Earthy, honest, and warm. Built to work on trucks, uniforms, and screens.
#2D5A3D
Forest
Primary brand, trust & growth
#1F2421
Charcoal
Headlines, depth, contrast
#C9A84C
Warm Gold
Accents, CTAs, highlights
#F5F1E8
Cream
Backgrounds, breathing room
Typography
Display / Headlines
Playfair Display
Editorial confidence for headlines and moments of craft. Strong serifs that feel grounded and premium.
RegularBoldItalic
Body / UI
DM Sans
Clean geometry for every paragraph, button, and form. Highly legible at any size, from mobile to billboard.
RegularMediumBold
Ready to put the brand to work?
Landscape design, hardscaping, junk removal — every job reflects the mark. Let's talk about yours.
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